One of the first questions most business owners ask when opening or refreshing a shop is simple but important: how much does shop signage actually cost? The short answer is that prices vary widely. The longer, more useful answer depends on the type of sign, materials, size, lighting, installation, and location.
This guide breaks down realistic UK shop signage costs for 2026, what influences pricing, and how to budget properly so there are no surprises later.
Average Shop Signage Costs in the UK
As a general guide, most UK businesses can expect to spend anywhere between £300 and £5,000+ on shop signage, depending on complexity.
Here are typical price ranges:
Flat fascia signs: £300 – £1,200
Built-up 3D letters: £800 – £3,000
Illuminated signs (LED): £1,200 – £5,000+
Window graphics: £150 – £1,000
Hanging or projecting signs: £400 – £2,000
These figures usually include design, manufacture, and basic installation, but this is not always the case, which is why understanding the details matters.
What Factors Affect the Cost of Shop Signage?
1. Size and Scale
Larger signs naturally cost more due to increased material use, production time, and installation requirements. A small high-street café fascia will cost significantly less than a wide retail frontage or corner unit.
2. Materials Used
Different materials sit at very different price points:
Foamex or aluminium composite: affordable and durable
Acrylic: clean, modern, mid-range pricing
Metal letters (aluminium or stainless steel): premium finish, higher cost
Timber or specialist finishes: bespoke pricing
Outdoor durability also plays a role. Cheaper materials may save money upfront but need replacing sooner.
3. Illuminated vs Non-Illuminated
Illuminated signage costs more due to LED systems, wiring, transformers, and installation complexity.
Non-illuminated signs are lower cost and suitable for well-lit areas
Illuminated signs improve visibility at night and in winter, often increasing footfall
Many businesses view illuminated signage as an investment rather than a cost.
4. Design Complexity
Simple typography is quicker and cheaper to produce than detailed logos, layered designs, or bespoke shapes. If your branding needs refining or adapting for signage, professional design work may be required, which can add to the cost but significantly improves the final result.
5. Installation Requirements
Installation can vary from a straightforward ladder fix to specialist access equipment.
Costs may increase if:
The sign is installed at height
Access requires scaffolding or a cherry picker
Electrical work is needed
The site is in a busy city centre or restricted area
London and major town centres often carry higher installation costs due to access and parking restrictions.
Do You Need Planning Permission for Shop Signs?
In the UK, some shop signs require planning permission, particularly if they are illuminated, large, or in conservation areas.
While applying for permission can add time and cost, a professional signage company will usually advise on this early and help you avoid costly mistakes or enforcement issues later.
Budgeting a little extra time for approvals is sensible, especially in London and historic town centres.
Cheap vs Professional Shop Signage
It can be tempting to choose the cheapest option available, especially for new businesses. However, poor-quality signage often fades, peels, or fails far sooner than expected.
Professional signage offers:
Longer lifespan
Better visibility and legibility
Stronger brand perception
Proper installation and compliance
In many cases, spending slightly more upfront reduces replacement costs and protects your brand image.
How to Budget for Shop Signage
A good rule of thumb is to allocate 1–3% of your overall fit-out or startup budget to signage. This ensures your business looks established and credible from day one.
When requesting quotes, always check:
What materials are being used
Whether design is included
Installation and electrical costs
Warranty on materials and lighting
Clear quotes prevent surprises later.
Is Shop Signage Worth the Cost?
For most businesses, shop signage is one of the highest-return marketing investments available. Unlike digital ads, signage works continuously, promoting your business every day without ongoing costs.
Well-designed signage:
Attracts footfall
Builds brand recognition
Signals professionalism and trust
Helps customers find you easily
In competitive high streets, the right sign can be the difference between being noticed or being overlooked.
Final Thoughts
Shop signage costs in the UK vary, but understanding what drives pricing allows you to make informed decisions. Whether you need something simple and cost-effective or a bold illuminated statement, investing in quality signage is an investment in your business’s visibility and growth.
If you’re planning new signage or replacing an existing sign, getting professional advice early can save both time and money in the long run.