If you are planning new signage for your business, timing is often just as important as cost. Whether you are opening a new shop, refurbishing a space, or replacing an existing sign, a common question is: how long does the whole process actually take?
The short answer is that most shop signage projects take between 1 and 4 weeks from first conversation to installation. The exact timeline depends on the type of sign, design complexity, approvals, and installation requirements. Below is a clear breakdown of each stage so you know what to expect.
Stage 1: Design & Artwork Approval (2–7 Days)
The process usually starts with design. If you already have clear branding and logo files, this stage can be very quick. Simple signage layouts may be approved within a couple of days.
Design can take longer if:
Branding needs refining or adapting for signage
Multiple design options are requested
The sign includes layered elements or bespoke shapes
Several decision-makers need to approve artwork
Once artwork is approved, production can begin. Delays at this stage are the most common cause of overall project delays.
Stage 2: Manufacturing & Printing (3–10 Working Days)
Production time depends on the type of sign being made.
Typical lead times:
Flat printed signs: 3–5 working days
Built-up 3D letters: 5–10 working days
Illuminated signs: 7–14 working days
Window graphics: 2–5 working days
Bespoke materials, specialist finishes, or non-standard colours may extend production slightly, especially if components are made to order.
Stage 3: Planning Permission (If Required)
Not all signage needs planning permission, but if it does, this can add several weeks to the timeline.
Illuminated signs, larger fascias, and signage in conservation areas often require approval. Local authorities typically take 6–8 weeks to process applications, so this should be factored in early when working to a fixed opening date.
A professional signage company will advise you upfront if permission is likely to be needed.
Stage 4: Installation (1 Day in Most Cases)
Most shop signage installations are completed in a single day. Simple window graphics or fascia signs can sometimes be installed in just a few hours.
Installation may take longer if:
The sign is installed at height
Specialist access equipment is required
Electrical connections are involved
The site is in a busy town centre with restricted access
In London and other major cities, installations sometimes need to be scheduled around parking, loading times, or local authority restrictions.
Typical Timelines at a Glance
For most standard projects:
Simple signage: 1–2 weeks
Built-up or illuminated signage: 2–4 weeks
Projects requiring planning permission: 6–10+ weeks
Planning ahead makes a significant difference, especially for new shop openings.
Can Signage Be Done Faster?
Yes, in some cases. If artwork is ready, materials are standard, and no permissions are required, signage can often be turned around quickly. However, rushed jobs may limit design options or increase costs.
If you are working to a tight deadline, it is always best to be upfront about this from the start so realistic timelines can be agreed.
Final Thoughts
Designing, producing, and installing signage is a structured process, and understanding the stages helps avoid frustration and delays. While some projects can be completed quickly, allowing enough time ensures better design, smoother installation, and a higher-quality result.
If your signage is tied to an opening date or refurbishment schedule, early planning and clear communication are key to keeping everything on track.